Facts About Sweepstakes Marketing:
- A recent summary report by eMarketer shows that sweepstakes are a primary motivating factor in getting consumers to sign up for email marketing campaigns. More info
- 49% of consumers log onto the Internet at least once per month to enter sweepstakes.
- 24% of consumers made their first purchase online based on a sweepstakes.
- 39% of consumers name sweepstakes as the key motivator for divulging personal information.
- 93% of commerce sites ran a promotion in the past six months.
- 76% of sites named sweepstakes as the preferred method of online promotion.
* Source: Jupiter Communications 1999, NFO Interactive, 1999 , Quris, Sept 2003
The Need:
Until now only large businesses could afford to use time proven incentivised marketing methods. Programming and management cost prove to be a barrier for small companies and internet entrepreneurs.
The Solution!
AdverPrize provides the technology format that allows small businesses to bypass high priced marketing firms and build their own marketing database using sweepstakes with our easy to use sweepstakes management software.
Click here to view the features of our sweepstakes management software.
What is incentivised marketing?
Common incentive marketing strategies include sweepstakes and contests as well as scratch-off games or similar online games where users have a chance to win a prize without payment or other "consideration".
Sweepstakes
A sweepstakes is a promotion which awards prizes to entrants based on random chance drawings. No consideration (payment) is required to participate and no skill is involved in determining the winner. Participants may be required to meet certain criteria such as age or residency.
Some locales have restrictions on the use of sweepstake promotions. In the United States, New York, Florida, and Rhode Island have the most stringent restrictions. Puerto Rico, as well as Quebec, Canada also heavily regulate the use of sweepstakes promotions.
Most laws that regulate sweepstakes are designed to ensure that each participant has a fair chance of winning and that the prize is actually awarded as advertised. Laws may also require that the rules are available or prominently displayed in the participants language (as in Puerto Rico and Quebec.)
Disclaimer: Information on this site is intended as a guide and NOT to be considered or used as legal advice. Competent legal advice should be sought by businesses conducting sweepstake promotions.